Project details

At RunIt SEO Solutions, we worked closely with Goorin Bros. to build an effective digital marketing strategy that enhances customer loyalty and drives repeat business for their BigCommerce platform.

Goorin Bros., known for their high-quality, vintage-inspired hats, wanted to deepen their engagement with customers while staying true to their brand’s nostalgic aesthetic.

To achieve this, we implemented a robust loyalty program, designed specifically to reward Goorin Bros.’ loyal customers and keep them coming back. By tracking key metrics through Google Analytics, we continuously fine-tuned this program to ensure it maximized customer retention and lifetime value. Our insights allowed Goorin Bros. to identify customer segments with the highest engagement rates, enabling them to target these audiences with personalized retargeting ads, exclusive loyalty rewards, and content that speaks to their love for craftsmanship and vintage style.

Our team also set up a series of highly-targeted retargeting campaigns and social media ads that emphasized storytelling and brand values, bringing new customers into Goorin Bros.’ community of hat lovers. Through customer-centric Google Analytics strategies, we monitored the performance of these campaigns, focusing on metrics like return visitor rates and customer journey paths. This data-driven approach provided us with insights on how best to engage audiences, guiding them from initial interest to becoming devoted fans of the brand.

By combining a unique loyalty program with our Google Analytics insights, we’ve helped Goorin Bros. turn one-time buyers into lifetime advocates, solidifying their brand presence and building a loyal customer community around their iconic hats.